Sumi

A graphic designer from Japan and based in London specialising in visual storytelling through typography, with a deep love for books and publication. Growing up near a library and being influenced by my grandmother who taught Japanese and literature, I developed a deep love for reading from an early age. Every time I opened a book, I became fascinated by the worlds that unfolded 
in my mind — vivid visual landscapes that often felt cinematic. It was therefore natural for me to become interested not only in books themselves, but also in the process of making books, and in typography as an essential element of publication and communication.
 I initially worked in Tokyo as a sales representative and communications planner, but I simply couldn’t ignore my interest in graphic design, 
so I left my job and came to London to study for a postgraduate degree.
 At Central Saint Martins, my practice focused on experimenting with 
how typography and visual language can communicate beyond conventional frameworks, exploring new ways of engaging audiences through text 
and image.Through research centred around books, I aim to make design more visually communicative and explore new forms of storytelling through typography, text, and visual language.

2024
Typography | In Praise of Distortion
2023
Publication | Publication 1+2
2023
Visual Identity | CSM Graduate Show 2023
2022
Typography | BIO INSPIRED TEXTILES
2025
Typography | HI-FI logo for London Fashion Week 2025
2024
Publication | MA GCD Work In Progress 2024
2023
Experiment | Wearing Feelings
2022
Poster | Form in Translation
2022
Visual identity | Projecting Sustainability
2026
Pattern design | Nimette x Foo Tokyo
2021
Brand Identity | Comvey, Inc.
2020
Package design | JOURNEY chocolate
2020
Poster | Why letter A is placed on the right?
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