AR experiences for generation Z to think about sustainability in fashion industry
Brief:
How can interactive poster design influence fashion consumer behaviour in order to encourage sustainable action among Generation Z?
How can interactive poster design influence fashion consumer behaviour in order to encourage sustainable action among Generation Z?
My response:
In my project, Projecting Sustainability, I explore communication design to help GenerationZ fashion consumers to take more sustainable action in the future. As a design field, it is positioned in user-centred design and will help audiences think about a sustainable future through Augmented Reality experiences. Based on the philosopher John Dewey's (1998) idea, the key is to connect the audience to learn about the future through interactive experiences.
In my project, Projecting Sustainability, I explore communication design to help GenerationZ fashion consumers to take more sustainable action in the future. As a design field, it is positioned in user-centred design and will help audiences think about a sustainable future through Augmented Reality experiences. Based on the philosopher John Dewey's (1998) idea, the key is to connect the audience to learn about the future through interactive experiences.
University of the Arts London 2021
