Brand identity and package design for the fictional chocolate brand.
Concept:
I set my persona as 'a couple who likes to travel and enjoy drinking' and came up with a chocolate brand aimed at them. As the chocolate brand features chocolate mixed with liqueurs from around the world, the logo was inspired by the globe and cocoa. I created a modern and relaxed visual overall, aimed at an adult audience.
I set my persona as 'a couple who likes to travel and enjoy drinking' and came up with a chocolate brand aimed at them. As the chocolate brand features chocolate mixed with liqueurs from around the world, the logo was inspired by the globe and cocoa. I created a modern and relaxed visual overall, aimed at an adult audience.
Brief by Tokyo Design Plex Institute
